When Does Ulta Beauty’s 21 Days of Beauty Start?

The outside of an Ulta location.

Beauty fans, it’s the most wonderful time of the year, but it’s not quite the holidays. Instead, it’s a major beauty retailer’s biggest sale.

Ulta’s 21 Days of Beauty is back, and as usual, there are plenty of deals to be had.

This year, 21 Days of Beauty begins Aug. 28 and will run through Sept. 17. During the sales events, shoppers can score 50% off some of the retailer’s most popular makeup and skin care items. Each day, Ulta will place three to five items on discount, and you’ll be able to shop them on a first-come, first-serve basis. You can shop both online and in-store to take full advantage of all the deals. The items will change each day.

If you want to make early shopping plans, Ulta has launched its 21 Days of Beauty website. It lays out every single deal you can shop over the course of the sale. This year’s brands include major hitters like Tarte, BeautyStat, First Aid Beauty, Belif, Sunday Riley, Too Faced, and more. It’s a pretty big deal.

Whether you’re shopping for some early holiday beauty gifts or just want to restock your own beauty supplies, Ulta’s 21 Days of Beauty is a fantastic opportunity to get beloved and popular makeup and skin care at a discount.

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