The Best Brow Styling Wax

young, beautiful girl apply makeup on a eyebrows in a beauty salon.

Buying Guide for Brow Styling Wax

Professional make up product for brows.

Why buy brow styling wax?

Do you love the look of thick eyebrows but have naturally thin brows? Brow styling wax makes sparse eyebrows appear fuller and more manicured. You can even use brow styling wax to make them match your changing hair colors. It’s straightforward to use and can also easily be wiped away at the end of the day, which gives you the opportunity to experiment with trendy brow shapes without permanently altering your brows. Brow styling wax often looks more natural and is easier to blend than brow pencils.

What should you look for in brow styling wax?

  • Shade: Finding your perfect shade is essential. The perfect brow styling wax should complement the color of your natural brows. If you dye your hair a lot or love changing your styles with wigs, having a brow styling wax that complements each hair color will make all the difference. One of the many great things about brow styling wax is that they often come in countless colors and shades, so you’re sure to find the perfect shade for your brows.
  • Formula: Brow styling wax often has the consistency of a pomade that’s designed to stick to your natural brows without smearing. Choose a long-wearing formula that’s designed to last all day and won’t shift or smear throughout the day. There are also gel and cream formulations that are long-wearing. Some may also prefer vegan and cruelty-free formulations for a guilt-free makeup routine.
  • Application: Another important aspect to consider is if the product comes with a spoolie and brush for application. Purchasing a complete brow styling wax kit that comes complete with a brush, setting powder, or finishing gel is preferable so that you know that the product comes with everything you need for the perfect brow application.

What can you expect to spend on brow styling wax?

One of the many great things about brow styling wax is that it’s incredibly affordable. Most brow styling waxes on the market cost between $5 and $10 and are incredibly easy to use. Less expensive brow styling waxes often don’t have as many shades and usually don’t last as long as the more expensive ones. A high-quality brow styling wax that will look just as good at the end of the day as the moment you first apply will typically cost around $20.

Our Picks for the Best Brow Styling Wax

Pros: This soap brow kit creates the illusion of fuller, fluffier brows for a natural yet dramatic look. The clear brow wax is made of natural, skin-friendly materials that are designed to add volume and fullness to your brows. To use, simply spray the brush with water and apply the wax to your brow with the applicator. Brush the product through your brows to create thickness and texture. The nourishing ingredients in this brow soap also stimulates hair growth by conditioning your natural brows. This soap brow kit is also made of organic, non-irritating, dye- and fragrance-free ingredients that won’t cause breakouts. You can also go dramatic with this product by layering a pigmented brow wax over it for an even more glamorous look.

Cons: This product can become flaky when applied to dryer skin types. It also can leave a subtle white residue on the brow if too much product is used.

Bottom Line: The 3D effect that this soap brow kit creates is natural and clear, so you don’t have to worry about the pigment smearing onto your clothes or face throughout the day. This kit also comes with two brow tins and spoolies, so it’s a great bang for your buck.


Pros: This versatile brow kit comes with two shades for sculpting and shaping your brows. It’s available in shades of blonde, medium, and dark brown. This brow powder has a natural finish and even comes with its own brushes for seamless application. This product defines your brows with its wax and setting powder. It’s also made of nontoxic ingredients that won’t irritate the skin. To apply, sculpt the brows using the brow wax, and then set your brows with the long-wearing powder.

Cons: The blonde shade is a bit dark, so people with light blonde hair may have trouble finding a shade that matches.

Bottom Line: This kit comes with everything you need to achieve sculpted, defined brows! This lightweight brow wax feels comfortable on the skin and won’t smudge or budge throughout the day. It’s also ideal for traveling.


Pros: This premium brow pomade is a high-quality option for beautifully sculpted brows. It comes in 11 shades, so you’re sure to find the perfect color match for you. This product is waterproof, so it won’t sweat away throughout the day or smudge if you happen to get caught in the rain. This product is also highly pigmented for a glamorous look and is incredibly easy to apply. It’s buildable, easy to blend, and made of a luxurious formula that has a natural, matte finish. For the best results, apply with an Anastasia Beverly Hills brow brush. You can also add a drop of hydrating oil to the pomade for a quick refresh!

Cons: This product doesn’t come with a brush, so you’ll have to purchase your own applicators separately. This product has a tendency to fade after extended wear, so you may need to touch it up throughout the day.

Bottom Line: This high-end brow pomade has a rich, creamy formula that’s buildable and blendable. It feels lightweight on the skin and is made of high-quality ingredients that your skin will love. It also has a natural, matte finish for seamless application.


Pros: If you prefer the ease of a no-fuss brow pencil, this easy-to-use transparent pencil is the product for you! These affordable brow pencils come in a set of three for your convenience. They’re also clear, so you don’t have to worry about the product not complementing your natural brow shade. These brow pencils seamlessly tame your natural brows. This product is also buildable, so you can pair it with a pigmented brow pomade or pencil for a more dramatic look.

Cons: This product has a tendency to leave a white residue on the skin in cold weather. It’s also prone to flaking, so you may need to do subtle touch-ups throughout the day if you have a drier skin type.

Bottom Line: This set of clear brow pencils is versatile, convenient, and affordable. This product is great for beginners and has a long-lasting hold, so your brows will remain sculpted all day. It goes on smoothly and is incredibly easy to blend.


Pros: If you prefer an all-in-one gel formula that’s easy to apply, this fiber-infused brow gel is ideal. The wax-gel formula is designed to keep your brows in place while depositing subtle pigment for maximum brow definition. You can wear the product on its own or layer it as a top coat over other brow products. The skin-friendly formula is cruelty-free and vegan. It’s also free of phthalates, parabens, and other toxic chemicals.

Cons: This particular brow gel is only available in brunette shades, so it’s not great for people with other hair colors. This product also tends to smear, so you may need to set it with another brow product.

Bottom Line: Easy to use and affordable, this brow wax gel will keep your brows in place! Whether you prefer glamorous full-face makeup looks or natural no-makeup looks, this versatile brow gel is a suitable product with maximum value.

Final Thoughts

Brow styling waxes are versatile, affordable, and easy to apply. They come in a wide variety of shades and formulas, so you’re sure to find one that suits your needs.

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