Britney Spears has announced the launch of a “sexy, luxurious, and comfortable” sleepwear range.
The pop superstar will launch The Intimate Britney Spears collection on September 9 at an event in New York City with retail partner CHANGE Lingerie.
“Every woman should feel confident and beautiful in everything she puts on,” Spears said.
“My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection, because I feel that we accomplished exactly that.”
The range includes lingerie sets, vintage-inspired bustiers and kimonos, and loungewear including jersey camisoles, shorts, and sweats.
Items feature detailed shoulder straps and embellishments, crochet edges, satin ribbons, and lace trim in A-J cup sizes, priced in the US from $17-$79.
The range will be available online from Intimate Britney Spears in the US and Canada.
CEO and founder of CHANGE Claus Walther Jensen said: “We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman.
“With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love.”
Spears’ last album was 2013’s Britney Jean, her eighth studio release.
In addition to her music, Spears has been involved with a number of products and endorsements from glasses and shoes to video games, clothing, make-up, toys, and beauty care products.
She has also released several perfumes, the most recent being the Fantasy Stage Edition, a limited edition repackaging of 2005’s Fantasy scent.
