It’s almost seven years to the day since Kanye West tweeted “I jog in Lanvin” (sadly now deleted along with the rest of his tweets – RIP IN PEACE) and so introduced the world/mainstream internet to the Parisian fashion house, one of the oldest in the world, since its foundation in 1889.
Now LANVIN – pronounced “lahn-vahn” – have been at hoovering up the high-brow casual couture game since self-styled “sartorial nerd” Lucas Ossendrijver took over the menswear arm, culminating in a brilliant showing of their new SS18 collection in their hometown this weekend. (ShortList’s fashion director Adrian Clarke messaged me to say they “killed it” which is a pretty big deal).
Featuring summer suiting and technical attire in industrial palettes (think metallic greys and icy blues, flashes of neon and a little bit of leather), the collection is also a messy-chic tour de force with a couple of the models (peep the bottom two, especially) decked out like they’ve just realised it’s non-uniform day and have had to throw an outfit together compiled only from items in the car-boot of the coolest mum ever. If you know what I mean. The layering is angular and who-gives-a-fuck and the clashing and composition of colours and patterns is confident and cool. You know the half-tuck that every cool person in every street style gallery has? This whole outfit is a half-tuck.
Time to perfect the art of not giving a shit.