The first rule of Born Fitness Coaching is you don’t promote Born Fitness coaching.

It’s been the staple of my approach ever since I started training people on the internet, and for a simple reason: if I’m doing my job correctly then I don’t need to promote.

And that’s what I’ve done for 10 years now. My site has a tab for online coaching, I’ve had a wait list for about 6 years now, and I’ve been able to make some incredible friends, and been honored to assist in body transformations, health improvements, and behavioral change.

Which is why you might be wondering: Aren’t you breaking your own rule by writing about this now? 

Yes, I am breaking my rule, but only because I needed to clear the air and create transparency. Honesty is important, especially in business. And if you can’t look someone in the eye and tell them how things are done, you have no reason to be having a conversation about exchanging money in the first place.

I spend a lot of time talking about “be the change.” To me, it means being a catalyst. Sparking something that allows you to make improvements, find your will, and push beyond what you think is possible and create the life you want.

This can happen in many ways, but sometimes it requires you to receive help from others.

Just because I’m helping create change doesn’t mean others can’t change me, too.

Which is exactly what happened two days ago on a coaching call.

Break the mold of secrecy. 

You see, most people in online fitness don’t share their prices. There are many reasons, but a lot has to do with marketing.

As I shared the details of my program with Charles, he sat waiting to ask the one question he really wanted to know?

What small fortune do I need to pay? 

When I told him my price he was shocked and immediately disappointed.

“Shit, man. Are you serious?

“Yes, I am.” I responded. “Why, what’s wrong?”

Charles then began to tell me:

“I figured you would be out of my price range, but I wanted my free consultation, so I gave you a call. I already signed up for someone else’s program, but it’s even more expensive than yours.”

Charles was frustrated because even though he sat on the waiting list and set up a free consultation call, he assumed that I would be too expensive. This isn’t the first time I’ve heard this feedback.

I don’t publish my prices because I don’t want money to a determinant. I want focused individuals who want to work hard for their results.

But the truth? Each and every year I work to have some of the lowest prices in online coaching while providing more access and assistance. I work with top-level trainers and nutritionists to make sure that the programs are top-notch and designed for results. I don’t want my biases to influence what the client needs, so I have a system to ensure a client-centered approach.

I don’t want health to be determined by who has the most money. I never want that to be a barrier. This might seem counterintuitive in a society where the value of something is directly linked to the price. Yes, I need to run a business. And yes, I need to value my time.

But I also need to value the money that people have to spend on their health.

Which is why I constantly work to keep prices low while improving the experience. I want fitness to be affordable. And I don’t want anyone to feel like being in great shape is a privilege of the wealthy. So I’m doing what I can to grant people more access to the best fitness coaching available.

Then can my moment of change.

What’s the Price of Online
Fitness and Diet Plans?

“You should really just let people know your prices,” Charles said.

“I know you have a wait list, but I bet many people would like to work with you if they knew you were affordable.”

The words had an impact.

So here’s the truth: I charge less than $200 per month for both fitness and diet plans. There’s some wiggle room based on what the client needs, but I’m about to drop my prices even more. This is far below the industry average when working with individuals (and not group plans), where prices typically go from about $249 to $500 per month. I’m not here to judge prices or cast any judgment. There are many great trainers doing incredible work, and I have no doubt they are worth it. But my model is different.

I keep my client list small and happy, and continue to try and be a price and results leader. Premier coaching at prices that won’t break the bank.

And for one day, I want to make coaching even cheaper. Not only to reveal prices and remove the confusion, but also to make it even more affordable for people looking for fitness and diet plans.

Two times per year I take on a few less writing assignments and take on more clients. It’s why I can mention the program now, knowing there’s room for a few more people, but not so many that my time-per-client decreases. In other words, if you’re on the fence about online coaching, this is probably the best time to sign up because I’m opening up more spots and the prices are slower. (And yes, there’s no coincidence that this coincides with summer.)

My online coaching program does not hold hundreds. It’s small and personal. You get unlimited access to ask questions, receive personalized diet and training plans, and a mobile app to access your workouts. Maybe most importantly, you know that my team and I have your back. But once the spots are taken, they are gone.

If you would like to work with us, click here and see if the program is right for you. We’ve done everything we can to make our coaching affordable, and ensure that you get the personalized attention you deserve. And remember, the initial part is risk-free. If you don’t like how the program is run, simply cancel after a week and you’ll never be charged.

We’re here to help you be the change. And the best part? You help us do the same.

To sign up for one of the limited spots in Born Fitness Coaching, you can access all the details here.

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